AGENCY: LAUNDRY SERVICE
CLIENT: L'Oréal SKINCEUTICALS
POSITION: LEAD CREATIVE
I worked a multi-faceted role during my time on L'Oréal at Laundry Service - I pitched and wrote projects, directed video and photo shoots, and worked directly with our partners to bring content series to life. During my time on the brand we worked on redefining their visual tone, and expanded their media presence to multiple new channels and platforms.
‘talk skin to me’
A multi-part look at the finer points of skincare, shot across the US, and the brand’s first entry into social video on Youtube, with 3.5m aggregate views on a brand new Youtube Channel. I pitched, wrote, and directed all six episodes across the US in a whirlwind two weeks.
DP’d by Marco Andre.
