Jumpman and I HAVE history.
From social network launches during Covid to on the ground with the greats at All Star,
Jordan’s been a wild ride every time.
My team and I created the strategic approach, concepted and wrote each segment of the launch, and consulted with the Jordan team on Visual Identity.
23Live was a new W for the brand.
A live variety show hosted by Marcus Jordan, (interviewing guests ranging from DJ Khaled to Aleali May), asking the hard questions and showing off their heat - all designed to get to the heart of sneaker culture.
Jordan used this new platform integration to launch a completely new approach to sneaker drops and bespoke content - all during the peak of the pandemic.
AGENCY: LAUNDRY SERVICE
CLIENT: NIKE JORDAN - JORDAN LIVE
POSITION: SR. ART DIRECTOR
23 LIVE
ALL STAR WEEKEND(S)
AGENCY: LAUNDRY SERVICE
CLIENT: NIKE JORDAN
POSITION: SR. ART DIRECTOR
I worked with the team at LS to create our style and direction for Jordan’s coverage of Allstar Weekend 2020. We developed coverage strategies and a cohesive visual tone to highlight the high-points of the week - putting together a multi-format video treatment and creating the social design treatments for Jordan’s Instagram.
During the week, I was direction and oversight for daily coverage - overseeing a DP, Photographer, and Edit crew to create our recaps same-day.
The Last Dance - SOCIAL
AGENCY: LAUNDRY SERVICE
CLIENT: NIKE JORDAN
POSITION: SR. ART DIRECTOR
We built the social rollout for Jordan’s Iconic “The Last Dance” - fanning the flames of the hype around the film to new heights and snagging a bronze Shorty Award for our time.