AGENCY: LAUNDRY SERVICE
CLIENT: AT&T
POSITION: ACD, DIrector
AT&T approached us about creating a deeper exploration of emerging artists in the music industry, and wanted to shine a spotlight on their creative process and passions.
From that initial launch point, we created the Emerging Voices program, designed to be a yearly spotlight on underrepresented and emerging talent using deep dives on creative process and musical creation, genuine connection to fans, and live concerts around the country.
I wrote and pitched the initial program, creating the concept framework and graphic stylING with Patrick DeYoung.
I OVERSAW the launch and Directed the capture in LA with a crew led by the incredible Steve McCord.
My role was multifaceted:
MEET THE ARTIST
Our hero spots were organic heart-to-hearts with Coradae and Chika.
FAN MAIL
Supporting social gave the fans a chance to talk with the artists 1-1 and ask the real questions.
THE
BLUE ROOM
Designed as a recreation of Cordae and Chika’s spaces for creation, the Blue Room is an interactive web experience that gave extra insight to the artists and created a home for all our content types.