AT&T: Emerging Voices

AGENCY: LAUNDRY SERVICE
CLIENT: AT&T
POSITION: ACD, DIrector

AT&T approached us about creating a deeper exploration of emerging artists in the music industry, and wanted to shine a spotlight on their creative process and passions.
from that initial launch point, we created the Emerging Voices program, designed to be a yearly spotlight on underrepresented and emerging talent using deep dives on creative process and musical creation, genuine connection to fans, and live concerts around the country.

My role was multifaceted:
I wrote and pitched the initial program, creating the concept framework with Patrick DeYoung and overall graphic styles.
I then returned to ACD the launch and Directed the capture in LA with a crew led by the incredible Steve McCord.

Meet the artists:

Our hero spots were organic heart-to-hearts with Coradae and Chika.

Fan Mail:

Supporting social gave the fans a chance to talk with the artists 1-1 and ask the real questions.

The Blue Room:

Designed as a recreation of Cordae and Chika’s spaces for creation, the Blue Room is an interactive web experience that gave extra insight to the artists and created a home for all our content types.

Live Shows:

Chika and Cordae both also had AT&T powered live concert experiences in LA and NYC respectively.